SEO versus OAPO
standards as defined by the World Wide Web Consortium. Things like ensuring all your images have Alt Text and your site is submitted to major search engines. Generally "On Page" SEO is only required once.Then there is "Off Page" SEO which can encompass many things but mainly its about growing quality back links from authoritative sites. Most SEO companies will charge a monthly or annual fee to manage SEO on behalf of businesses. The interesting thing here is that most of them won't tell what they do. Google will often change their search algorithms and never disclose those changes. So you never really know what you are paying for nor if its their activity that gets you a good search ranking.
SEO Sharman: I'm starting to think that traditional SEO professional is the modern day shaman.
is about thinking of all these assets as conceptually one entity or a portfolio of assets. Once you start thinking of a portfolio of assets, then you can start thinking about portfolio management, development and optimization. All which can be managed with minimal professional support.
Effective portfolio management should centre around the prime asset in the portfolio which is a website capable of hosting dynamic and continually fresh content, achievable though simple functionality such as blogs, announcements and forums etc. Once the website is in place you should build strong and effective links between each of your secondary assets and your website so that you weave reciprocal links right through the portfolio. Then rather than thinking about optimizing your website with key words, you now think about optimizing your portfolio with a standard set of key words. This will result in any one of your assets effectively driving traffic to and throughout the portfolio.
If you manage this process effectively your on-line portfolio will attract not only increased traffic, but it will attract increased traffic from people who are interested in your products.
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