Why Your WebSite Needs to be Optimized for Mobile

Why Your WebSite Needs to be Optimized for Mobile

Smart phone use is increasing at an amazing pace. As 2013 draws to a close the statistics give us some guidance for 2014 and beyond. If you are conducting business online then you need to understand the implications of the rise and rise of the "the mobile device"

91% of all people on earth currently have a mobile phone. There are now more mobile devices than people on the planet and it is predicted that over 2 billion will be shipped in 2014. 80% of smart phone users use their device in front of the television and 57% say they wouldn't recommend a business with a poorly designed mobile site. 50% of mobile users who browse the web use mobile as their primary or exclusive means of going online. Mobile advertising accounts for 30% of facebook's advertising revenue. 28.8% of all emails are opened on mobile phones, a further 10.16% are opened on tablets. Mobile based searches make up a quarter of all internet searches. 41% of people have browsed for a product on their mobile device after seeing it on a tv show or advertisement.

According to CMO Australians spent more on average per order that anyone else in the world at an average of $142 per online order in 2013, up 20% from 2011 with mobile sales showing the biggest growth. Sales made on iPads increased by 363% in Q1 2013, sales made on iPhones by 377% and from Android 345% in the same period.

Art House Framing and Art Supplies, a Clicks and Mortar retailer based in Broome Western Australia has shared the outcome of a social media campaign driving traffic from Facebook to their website. The surprising outcome was that while Facebook was the major driver of traffic, mobile accounted for 50% more traffic than desktop.

What are these statistics telling us. In 2014 you need to be optimized for mobile.



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